When I first began blogging in 2013, I fell in love with the blogging community and all it has to offer. I have been a writer my entire life, but the idea of sharing my work with like-minded people from all around the world really intrigued me. As technology and social media evolved, blogging has become a huge part of web-based advertisements, online business, and digital marketing. Now that blogging has hit corporate mainstream, online businesses are expected to have a website and blog. According to data from the Content Marketing Institute, 79% of B2B (business to business) companies and 70% of B2C (business to consumer) companies have blogs – and your business needs a blog, too.
If you aren’t familiar with blogging, a blog is a regularly updated website or web page that is written in an informal or conversational style. Think of a blog like an online magazine – a place for you to find information, photographs, advice, and articles on a specific topic. Just as I am writing as if I am talking to you right now, blogs are written in a less formal style than commercial business websites.
Blogs can be used to inform, showcase, entertain, educate, or as a creative outlet. If you have a business, sell a product, or are an influential person, a blog could benefit you and your business in many ways. For example:
Many people who began as bloggers are now bestselling authors, speakers, actors, and celebrities in their own right. If you are reading this, you may want to consider blogging for business, too. Whether you want to blog as a business or just for fun, blogging has the potential to become so much more than a few written words on the internet. If you have something to share with the world, you may want to consider starting a blog.
In the age of digital media, blogging for business is an absolute necessity. Clients and customers looking to buy your products and services want to know they can trust the person (or people) running the business behind the screen.
• Custom content from blogs warms prospective customers up to your business.
• Businesses that blog generate more leads than businesses that don’t.
• Business blogging can sometimes be just as effective, if not more, in promoting your company than commercial ads and advertisements.
• Blogging helps the readers, clients, or buyers to know, trust, and like you and your business.
When I first started blogging in 2013, I began by sharing personal experiences and my opinions. Since then, I have grown an audience of readers who have become like family to me. As my community of readers has grown over the years, my blog has now become my online business.
If you are considering starting a blog, ask yourself…
These questions will help you to begin to brainstorm the type of content you want to share on your blog site. Because a successful blog has to be updated regularly (multiple times a week) you will have to know a lot about the subject you are starting your blog about. Be sure to choose a topic you are well versed in, a topic you enjoy, or a topic you have personally experienced to ensure you are truly sharing valuable information. Think of the people you want to reach, and write directly to them.
Blogging has the power to take your online business to the next level. Your readers, clients, and customers want quality content from you, and a blog is a perfect way to showcase all you can do and help them with. Whether you choose to create blog posts, videos, graphics, or podcasts, your blog is the home to it all.
1. Your business becomes credible. In the age of Google and social media, if someone wants to find information about any company, they head straight to the internet. Internet and social media presence is a big deal when it comes to online business, and you need to ensure your business has its own piece of real-estate on the world wide web. When a potential reader, client, or customer searches your business name and a professional website or blog pops up, your business is seen as credible to the person who hit the search button.
2. It’s great for driving traffic to your business. The moment your blog goes live on the internet, it is available for the whole world to see. A business blog should be like a newspaper, dedicated to constantly pumping out new information. The more quality articles you share to help a potential client or customer, the more they will come back for more.
3. Helps you connect to your customer and target audience. Through your blog, you have direct access to the consumer. Potential clients and customers can comment, ask questions, leave reviews, and interact with you and your brand. When the client or customer lands on your blog, they can learn all they need to know and more about your business and the people behind it.
4. Blogging helps your business to compete. A professional website or blog could make the difference between a client or customer choosing your company over your competition. If you have a blog (or your blog is better than your competitor’s blog) the potential client is more likely to choose you. Don’t have a website or blog at all, and you may miss out on the business of a potential customer or client.
5. Your blog keeps your followers updated about your business. Think of your business website like the online hub for your business. Use your blog to share valuable information, and announce any products or sales. You can also use your blog to explain and showcase your products and services. Are you having a pop-up shop in Atlanta this weekend? Write an article about it on your blog. Is your company’s annual sale approaching? Write about it on your blog. Do you have a new idea and need feedback? Share all the details over on your blog.
I hope this helps!