April 8, 2019
Are you familiar with the name Eric Marlon Bishop? Well, neither am I. This is actually the birth name of actor, comedian, and musician, Jamie Foxx.
Many authors, journalists, and celebrities understand that names can attract or repel fans and customers. For that reason, many celebrities use a stage name to become unique and memorable to their fans. Some go by first name only (i.e., Oprah), while others change their last name, or go by a completely different name altogether. Grammy award winner Singer Gabi Wilson goes by the name H.E.R.
Just like entertainers choose unique names, your business also name should be practical, yet unforgettable.
Naming a business is a lot like laying the foundation of a building. Once it’s in place, the entire structure is aligned with the original foundation. The same goes for your business. Pick a bad name now, and you will spend lots of money trying to rebuild and rebrand in the future.
Take your time, think outside of the box, and come up with the perfect name for your business to begin to build your brand around.
Your brand or business name is completely up to you, so choose wisely. Brand and business names typically:
If you want to, you can completely make up a word like Google did.
It’s your business, so feel free to get creative.
Action step: Brainstorm a few ideas you may be considering for your brand or business. Write them down in a notebook, and choose the one you like best.